The

Marketing Executive

Roundtable

Marketing Roundtable June 2019 meeting

Beyond Measurement 

Using Data/Technology To

Create New Business Opportunities

 When:             Thursday, June 20, 2019                                                           Click HERE to register.

7:30-10:00 a.m.

 

 Where:           BECU                                                                   

12770 Gateway Drive, Tukwila

6th Floor Boardroom

Tom Berquist (host):  (206) 233-2744

Rick Bechtel:  (206) 351-8604

 

Moderator:       Tom Berquist, BECU

 Description:

Data and technology have fundamentally changed the way we market, from the channels we use to the dizzying array of available tools, to how we measure the success of our efforts.

At our June meeting, we would like to broaden the conversation beyond marketing channels and performance, and explore how data and technology have created new business opportunities (products / services) to better meet the needs of our customers.

 

We’ll kick off the meeting with a few slides to frame the discussion, and then focus on the following questions. Our hope is that this approach will provide us with some new ideas that we can apply to our own organizations.

Discussion questions:

 

Directions:

 

BECU is about 14 minutes south of Seattle with easy parking.

When you arrive, park in the lot facing the building.  As you walk toward the front entrance go around to the North side (left) of the building to the guard station.  The Guard will be prepared for your arrival, and we will have escorts to take you up to the BECU 6th floor Boardroom.

From the North:

   From I-5 southbound, take EXIT 156 for TUKWILA.

   Turn RIGHT onto INTERURBAN AVE S. (*note – no right turn on red!)

   Turn RIGHT onto GATEWAY DR S.

   Follow around the curve, and the BECU building is on your right.

From the South:

   From I‐5 northbound, exit onto TUKWILA/W MARGINAL WAY (WA 599 North),

   then immediately exit onto INTERURBAN AVE. S.

   Turn LEFT onto INTERURBAN AVE. S, then immediately turn RIGHT onto GATEWAY DR S.

   Follow around the curve, and the BECU building is on your right.

From the East:

   From I-405 southbound, EXIT onto northbound I-5.

   Exit onto TUKWILA/W MARGINAL WAY (WA 599 North), then immediately exit onto INTERURBAN AVE. S.

   Turn LEFT onto INTERURBAN AVE. S, then immediately turn RIGHT onto GATEWAY DR S.

   Follow around the curve, and the BECU building is on your right.

How has technology enlightened your industry?

  • How has technology changed your industry, company or products?

  • What new challenges/disruptions are you faced with in your industry due to technological advances?

How has technology enlightened your industry?

  • What is your favorite new technology product or service (IE: Uber)?

  • What new market or distribution channel(s) is/are available to you due to data/technology?

  • How has your company used data/technology to create new products or services?